“Tebow” and “TiVo (News - Alert)” are terms that are very well known in two separate industries: sports and video. And, now they are coming together in a brand new marketing campaign featuring athlete Tim Tebow as TiVo’s latest brand ambassador.
It all started in the fall of 2006 when a kid from Jacksonville, Fla. put on a Florida Gators uniform. Who knew five years later that Tim Tebow would become one of the most talked about athletes in American sports, and now in video.
TiVo has million-dollar plans to run six TV commercials featuring Tebow, a New York Jets football player, which will begin to appear on November 27. According to the New York Times, TiVo is the first marketer to sign Tebow to a major national endorsement deal since his arrival in New York to play for the Jets.
In a promotional video on the TiVo website, Tebow speaks about his affinity for TiVo’s DVR and other services, when he says, “It’s a player that can do more than just one thing, which I respect.”
In a recent interview, Tebow told USA Today that the endorsement has a lot more to do than just his name sounding similar. “My whole life, I have always thought very carefully about every deal and every partnership that I have ever made, so for me, it’s about working with great people. Also, I believe in the product,” he said.
There are so many ways to watch TV these days, but the choices can be overwhelming. TiVo is not just an ordinary DVR, as it searches on HULU, Amazon, YouTube (News - Alert), Netflix, and directly gives the user what they like. TiVo can record four shows at once and put them on your tablet or smartphone so that you can take your shows anywhere, anytime you want.
Tebow’s favorite TiVo programs are Castle and Revenge, which he moves from his TV straight to his iPad so he can take shows with him on the road to games.
“Watching TV is a thousand times better,” he added. “Being able to watch a game on your TV, your iPad and your phone at the same just makes things a lot more fun and so easy.”
Tebow also pitches for Jockey, Nike and the FRS line of energy drinks.
Edited by Jamie Epstein