Allot VideoClass Aims to Improve OTT Video Delivery

Global supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers, Allot Communications (News - Alert), recently launched a new application-aware video optimization solution, Allot VideoClass.

This solution is based on a best-of-breed product from Ortiva, which allot acquired in May for an undisclosed sum.

Allot VideoClass enables mobile services providers to significantly improve over-the-top (OTT) video delivery in terms of both quality and efficiency. By enabling providers to offer consistent quality with OTT video, this solution can generate new revenue opportunities via service packages designed specifically for video consumers, while reducing costs associated with bandwidth use.

Indeed, Allot VideoClass features optimization techniques that enable the reduction of load on RAN and backhaul bandwidth by 30-50 percent, while also reducing capital and operating expenditure. It also prevents video stalls and buffering even under variable and unpredictable network conditions, and offers insight into customer behavior by way of detailed analytics on video usage.

"The launch of Allot VideoClass is an integral part of Allot video strategies for fixed and mobile data service providers," Andrei Elefant, VP of Product Management & Marketing at Allot, said in a statement. "Our aim is to help service providers secure and expand their place in the OTT value chain by providing a comprehensive array of video-centric solutions integrated with a convergent and scalable DPI network platform – Allot Service Gateway (News - Alert)."

By integration of VideoClass with Allot Service Gateway, total cost of ownership is reduced as deployment of video optimization is made easier and more cost effective. This converged platform also simplifies management, reduces redundant components and provides a single point of integration.

Earlier in November, Allot Communications was named the market leader among DPI pure-play vendors by Strategy Analytics in a market research report. The report estimates that Allot captured a total revenue share of 43 percent in 2012.