In the days leading up to the 2012 Social Gambling Conference in London, Vivo Interactive has launched a complete suite of live streaming social casino games, which marks the world’s first.
The release includes four Beta Facebook (News - Alert) applications, including Live American Roulette, Live Baccarat, Live Blackjack Early Payout, and Live European Roulette.
Vivo Interactive’s co-founder Martin Reiner commented on the launch, saying, “We launched our live social casino product with relatively basic social features in order to be the first to market with live streaming video games on Facebook. We elected to build our games from the bottom up, investing heavily in the infrastructure to be able to support the massive player load we expect.”
Reiner expects such a massive player load because social interaction is such a part of the gambling world outside of the Internet, where casinos are packed with people and depending on the game, there are people sitting at the table and playing with you.
An actual human dealer is also a function of real-world gambling that Vivo Interactive believes is significant, and notably lacking in the online gambling community.
“There are many Random Number Generated (RNG) social casinos available but they lack a fundamental social feature,” explained Reiner.
That one fundamental feature, according to Vivo Interactive, is “Interaction with a live dealer!”
Reiner explained the inspiration for the live casino gambling suite further: “By deploying one of the first ever live streaming applications on Facebook, Vivo Interactive will bring an unprecedented social experience to users by allowing them to play, chat and interact both with their friends and with our live dealers in a community setting.”
Vivo Interactive will operate the new offering using two distinct business models, B2C and B2B. B2C will enable free gameplay on Facebook applications, while B2B will support sales through existing social casinos, such as Facebook’s largest casino, DoubleDown Casino, allowing easy integration with Vivo’s live video feed and live game results.
An additional benefit to this new service is that the number of users able to play at the same time is significantly increased.
“We can presently support approximately 15,000 concurrent users, two orders of magnitude more than most real money live dealer casinos. And our distributed architecture will support even greater scale when need arises,” said Reiner.
Some never-before-seen elements of the live-streamed casino games include the ability to see and hear actual human dealers during gameplay, and the company plans to institute more social features in the near future.