Idomoo, a private company headquartered in Hod Hashron, Israel, is a provider of mass-scale customer communication via video. It won the Target Social Video &TV Challenge at Ad-Tech New York this year. Idomoo was shortlisted in the Video & TV category as one of the four start-ups selected to compete for the best platform which offers services that fully utilize the power of video through various media channels.
Idomoo presented a personalized fun video demonstrating the benefits of the Target (News - Alert) REDcard and how each individual target customer could avail those benefits. The video was a hit; it riveted the audience and the judge’s panel which consisted of representatives of Carrot Creative, Target’s ad agency. It was considered to be the best fit for everything Target Corporation stood for. Idomoo’s video conveyed Target Corporation’s mission, distinctive design style and brand promise in the best way and it helped the company win the coveted challenge.
“The overwhelming reaction we received at Ad-Tech confirms that leveraging personalized videos as a strategic communication tool is the future of building a personalized brand and deep customer engagement,” said Eitan Fogel, chief executive officer of Idomoo. “We are excited to be selected for this innovation award, and we look forward to delivering a killer pitch to the team at Target,” Fogel added.
Idomoo is changing the way companies interact with their customers through videos. The Idomoo platform generates seemingly customized high-quality, professional video clips by integrating customer data from standard CRM databases into automatically generated video content. Idomoo platform helps in creating millions of broadcast quality videos which can be used to upgrade offers, communicate loyalty plans, personalized corporate greetings, plan extension engagement and more for customer-focused companies. It can thus prove to be a very essential tool that can be used in marketing, planning and strategizing by engaging customers with a better way of communication.
Idomoo was established in 2008 and the platform was developed by a dedicated and experienced team that consisted of customer service, advertising, multimedia and retail experts and innovators.
Edited by Brooke Neuman