AVer and Blue Jeans Network Deliver Combined Video Conferencing Solution for SMBs

Provider of simple video conferencing, AVer Information, and Blue Jeans Network recently partnered up to launch AVer endpoints with a 30-day license for unlimited use of Blue Jeans' cloud bridging services. By working together and combining AVer's on-premise hardware with Blue Jeans' interoperable cloud service, these two companies aim to bring affordable video conferencing to the SMB market.

"AVer has created a compelling solution for SMBs at a price point that's very affordable," said James Matheson, vice president of Marketing at Blue Jeans Network, in a statement. "Coupled with the Blue Jeans service, SMBs can now collaborate across the world, meeting clients, building partnerships, and driving business without the hassle and added cost of travel. As a complete package, AVer and Blue Jeans gives SMBs the tools to communicate from the board room to the home office and everywhere in between."

AVer's H.323 room-based endpoints are designed to work right out of the box with little, if any, IT support required, making them both easy to use and deploy. Meanwhile, Blue Jeans' video conferencing service is the first to bridge business solutions and consumer solutions in an easy Web interface. As such, the combination of the two products culminates in a complete video conferencing solution ideal for SMB customers.

Despite this focus on value, this combined solution includes enterprise-level features such as support for high-quality room systems, as well as mobile or desktop applications like Skype and Microsoft (News - Alert) Lync. That said, its price is its primary selling point as the combined solution can be deployed at a fraction of the cost of traditional systems.

In October, Blue Jeans Network announced a 50 percent increase in customer adoption over the previous three months. Furthermore, based on third-party research, the company now owns about 10 percent of the video conferencing services market.

In August, AVer Information partnered with Vidtel (News - Alert) to complete interoperability testing between their products.