RADCOM, HP Collaborate on QoE for Mobile Video

Service assurance provider RADCOM Ltd. has announced a mobile video optimization solution based on RADCOM and HP technologies, aimed at bolstering customer loyalty for operators by providing a superior Quality of Experience (QoE) for streaming video on the go.

RADCOM's Omni-Q Service Assurance platform and HP Subscriber, Network and Application Policy (HP SNAP), in conjunction with policy enforcement and video optimization platforms, monitor cell and Radio Access Network (RAN) congestion.

"With the surge in smartphone adoption and the explosion in video streaming and over-the-top (OTT) application traffic, RAN congestion is a major concern for wireless carriers worldwide," said Eyal Harari, RADCOM's vice president of products and marketing. "With this solution, operators can now support more subscribers on their existing network, while improving users' QoE, and reducing the need for costly network capacity expansions."

Available for demonstration in HP's Solution Center, RADCOM's probe-based Omni-Q provides real-time QoE monitoring and cell congestion detection information to HP SNAP, which orchestrates congestion resolution by managing video optimization and policy enforcement elements using standard 3GPP interfaces.

This reduces bandwidth consumption for applications being used by subscribers in the congested cells.

The solution, available for LTE (News - Alert), UMTS and CDMA networks, is aimed at enabling operators to improve subscribers' overall QoE and ensure that critical applications are unaffected by RAN congestion. At the same time, the solution bolsters efficient video and Web traffic management by applying algorithms that are optimized for the congestion level in each cell.

"To compete with rivals, communications operators must use new technologies to build new businesses," said Miguel Carrero, general manager of actionable customer intelligence in the communications media and entertainment division of enterprise services at HP. "Together with HP SNAP, RADCOM presents a seamless integration between traditional network monitoring and troubleshooting solutions to help operators retain customers and attract new business."