Video Guidance Forms Strategic Partnership with Single Path LLC to Expand Presence

A popular strategic video conferencing company based in Bloomington, Minn., Video Guidance, has formed a partnership with a Chicago-based dealer, Single Path LLC. The aim of this partnership is to provide technology solutions and managed IT offerings to Illinois and California-based businesses. By increasing its sales presence in its current markets and expanding its geographic reach across Illinois and California, this strategic partnership will help Video Guidance grow.

Video Guidance is a privately held business which was founded in 1999. While maintaining strategic alliances with Conference Plus, On Stream Media Corporation, VQ Communications and Accordent, it is an independent partner of Cisco, Polycom and LifeSize (News - Alert).

To create a more visually collaborative workspace for its customers, strategic partners help Video Guidance through its cloud-based services. In the last decade, an individual’s way of life has been redefined by Internet, mobile and broadband technologies and to a business’ efficiencies; visual communication tools have become critical.

Michael Werch, president of Video Guidance, stated that the joint partnerships utilize and maximize resources to offer more comprehensive collaboration and visual services to businesses and organizations. While enabling value-added resellers (VARs) to take advantage of high-margin sales opportunities with its best-in-class video conferencing solutions, the program is designed to help them succeed in the highly lucrative video conferencing market.

Providing its clients with technology accountability, SinglePath LLC delivers integration of advanced technologies and managed services. In addition to offering products from key business partners that include Cisco, IBM, and Ingram Micro (News - Alert), Single Path provides managed service offerings that help to improve business processes for over 1,500 clients throughout the country.

“As technology evolves, managing today’s IT infrastructure is more complex than ever before. As we grow our managed services business, our partnership with Video Guidance allows Single Path to enhance our customers’ visual communications capabilities while expanding our collaboration portfolio,” said Matt Briggs, director of sales for Single Path.