TransGaming Incorporated has today launched a major upgrade to GameTree TV, its on-demand video game platform for connected TV, that the company says "delivers a streamlined, socially focused experience, and fully shifts the platform to a subscription-only business model." The upgrade also incorporates support for Google's (News - Alert) Android OS.
In other words, GameTree TV can now be deployed on Google TV set-top boxes, dramatically broadening GameTree TV's reach.
"The addition of Android (News - Alert) support means we can easily deliver this unparalleled experience on even more providers worldwide," said Vikas Gupta, CEO and president of TransGaming, in a statement. "This is the most important GameTree TV release since the initial launch last year. We expect overall ARPU (average revenue per user) to increase and new opportunities with Android to materialize. This also sets the foundation for a roadmap of incredible features and capabilities that will be deployed in the coming months."
Other than Android support, the GameTree TV update features an enhanced user interface that builds on previous versions to forward the already established "connected living room" experience, a new subscription-only service that delivers a continually renewed catalog of games, full multiscreen capability that seamlessly incorporates smartphones and tablets into the gaming experience, and stronger social connectivity. The new social features are to receive continual updates over the coming months.
France's top-tier broadband service operator, Free, will be the first to receive this new update, but TransGaming plans to roll it out to other distribution partners in the coming months.
TransGaming first rolled out multiscreen capabilities to its GameTree TV platform earlier this year, with the initial announcement made at the 2012 International Consumer Electronics Show. This update expands on this functionality significantly.
In September, the company signed an evaluation agreement for GameTree TV with a top broadband service provider in Asia.
Edited by Brooke Neuman