never.no Interactivity Suite, a framework that touts itself as “a framework that unifies fragmented technologies” by bringing together broadcast systems, mobile infrastructures, and social media platforms, has announced that broadcasters using the system will now be able to push and pull data from Instagram into their live programming and apps. This integration is one that will increase viewer engagement and, according to their blog, has the potential to increase the power of social TV through crowd-sourced images and photos.
It is undeniable that social media is changing the face of news and television programming. Now, everyone can be a junior reporter by having their photos shown or their Twitter (News - Alert) comments read on-air.
Image via www.instagram.com
never.no is harnessing the power of Instagram to contribute to this growing phenomenon in a new way that both users and broadcasters are certain to be enthusiastic about. One potential application of the Instagram integration is offering users the ability to contribute photos to news programs, building on the concept behind CNN’s iReports, in which users contribute photos that they have taken. Another potential application is allowing users to submit photos related to a particular sponsor.
Zachary Weiner, the director of marketing at never.no says that integrating Instagram provides users with the functions that matter to them; “Instagram has become a wildly popular form of social media, and we believe it will only continue to grow in relevance, which is why we’ve upgraded IS to include it.”
In a recent statement, he called the company’s approach an “aggressive” one, helping them to “stay ahead of what’s happening in the marketplace”. The popularity of Instagram and the potential that never.no’s new integration has only makes it surprising that this is the first Instagram integration of its kind.