The Rolling Stones may have been around since the 1960s, but that doesn’t mean that their marketing approach has stayed in the past. In a decidedly 2012 move, the Rolling Stones have decided to take a page out of WWE’s book, announcing that their latest pay-per-view concert, “One More Shot”, will be available through live streaming to laptop and desktop computers, televisions, and iPads.
The concert, which marks the end of their anniversary, will be streamed from the Prudential Center in Newark, New Jersey on December 15 at 9 PM EST, and it will be distributed by the WWE. Users who register at the Neulion website will be able to watch the concert from their homes for $39.99.
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Although it may come with a high price tag (News - Alert), it offers viewers the ability to be a part of their sold-out show, and costs much less than attending any of their concerts live, which can easily cost concert-goers $100 or more per ticket, just for the nosebleed seats. Not including ticket brokerage fees or any other additional fees, “One More Shot” tickets ranged from $95 to $750. The president of Endemol—the television product group behind the anniversary tour—has promised that it will be “an interactive experience for fans like no other”.
The managing director of Endemol (News - Alert) Netherlands Media Group added that expansion and innovation in the digital space is a “core” part of their strategy and the company believes it is “representative of where the market is headed”.
John Pavley of the Huffington Post predicts that the live streaming events market is “going to hit in the next six to twelve months, and hit big”. He attributes the live streaming move to the Summer Olympics in London, the 2012 election, and Hurricane Sandy. Pavley also notes that this holiday season will put new mobile devices in the hands of countless people, who will be eager to use their new “toy” to watch live streaming of various events.
Edited by Brooke Neuman