Birthday parties are something kids look forward to throughout the entire year, and thanks to technology, getting them involved in the party planning process couldn’t be easier and more catered to their generation.
Percy3D, a video personalization company, has teamed up with production and licensing company DHX Media to bring families a way to plan a big celebration in a new, three-year deal which will give Percy 3D the rights to develop a digital party product line featuring the beloved pre-school character, Caillou.
The Caillou-themed digital line offers a new way to get the kids involved in their party planning process by being able to personalize invitations, thank you notes and photo memory compilations of the event by incorporating them into customized video clips featuring all of the Caillou characters kids have grown to know and love. Kids can e-mail these out to their friends and guests for an entirely new invitation delivery experience that goes far beyond mass-market produced themed paper invitations and thank you cards.
“As the mother of twin boys I spent many years watching Caillou and enjoyed how much my kids related to the character,” said Julie Steiner, president of Percy 3D in an interview with TMCnet. “Caillou is indicative of the high caliber of properties that DHX represents, and therefore are an exciting partner for us to explore our new immersive technology with. DHX has been forward-thinking in the digital space and their goals are aligned with our technology and the immersive experience it offers.”
With the proliferation of mobile devices, tablets and computer access, kids today experience media entirely different than previous generations. Being immersed in a digital world has given kids the ability to not only learn in an entirely different capacity, but interact with their friends, family members and even their classrooms. It’s this technology immersion that has inspired Percy3D to offer a new way for kids to get involved in planning their own special parties.
“Our PercyVites digital party products allow kids to put themselves and their party details and messages directly into the world of their favorite characters, which has never been available before in such an interactive, visual way through video. Young children especially enjoy watching their favorite characters over and over again, and by allowing themselves to be inserted into their character's world it's a far more immersive experience,” said Steiner.
DHX Media was the perfect company to help offer the digital party planning products, as their brands in children’s entertainment runs the gamut, from Busytown Mysteries, Inspector Gadget, Johnny Test, to Super WHY! and the popular Yo Gabba Gabba!
DHX is currently tapping the growing market of children’s interactive media by building out games and experiences that reflect the core values and themes of their shows. The Percy3D collaboration has offered them an avenue to offer kids a more in-depth relationship with the popular character, Caillou, to commemorate their special day through memento products that are customized just for them.
“The wide variety of available licenses and the fact that we work with our in house team and a close group of third-party developers like Percy 3D provides us with the exciting opportunity of creating unique experiences that reflect the core tenants of each of our brands,” said Bryce Hunter, interactive producer for DHX Media to TMCnet. “We develop to further the brand as a universal property, not just an isolated video game much like how our television development is not exclusively about creating more television—we're in the business of continuing to create enduring, classic characters and brands that stand the test of time.”
Available starting today, the new digital party planning products are available through PBSKids.org, Ty’s ToyBox, Caillou Facebook (News - Alert) and www.percyvites.com. The Caillou digital party products range in price from $0.79 - $2.99 each and are initially available in English and French, with more languages to be added in the future.
Edited by Brooke Neuman