International Datacasting (News - Alert) Corporation (IDC) today signed an agreement with Canal Uno, a major television broadcaster in Latin America, which will see the broadcaster use the IDC LASER targeted ad insertion platform.
The IDC (News - Alert) LASER solution, which provides secure satellite delivery of advertising at the network edge, will be deployed at retransmitter sites across Ecuador, as well as other areas of Latin America.
IDC LASER basically allows satellite broadcasters to offer advertisers the same quality and flexibility offered by cable TV or IPTV (News - Alert) providers in terms of ad insertion. The platform ultimately lets broadcasters maximize ad revenue by seamlessly inserting regional and/or local ads at the edge of the network.
Of course, this also allows for the substitution of ad content based on regional variances in culture and language, while allowing for more appropriate advertising to each target market.
"IDC remains focused on developing innovative products that will deliver measurable results for our customers in terms of revenues and efficiencies," Del Lippert, interim CEO and chairman of the board at IDC, said in a statement. "IDC LASER revolutionizes how broadcasters such as Canal Uno can deliver targeted video advertising content for enhanced revenue generation and an expanded audience base."
IDC's targeted advertising platform leverages an integrated ad server, as well as frame accurate stream splicing within the receiver, while content delivery and SCTE-35-based splicing is controlled by an Ad Insertion Module within the IDC Production Manager.
This allows IDC LASER to be integrated and easy to deploy.
International Datacasting Corporation handles digital content distribution for a number of the world's premiere broadcasters in radio, television, data and digital cinema. In November, the company's chief executive officer, Fred Godard, stepped down, leading to a search for a new CEO that is expected to be completed within the next three to four months.
In September, IDC unveiled the HMR5542 Professional Video Receiver developed to complement its leading TITAN MPEG Video Encoder.
Edited by Braden Becker