Avail-TVN is launching its Subscription Video on Demand (SVOD) movie service that will provide movies in both standard definition and high-definition from an enormous movie library, which will be made available for viewing on any type of device. This service has been available for Verizon’s (News - Alert) fiber optic customers since October. Terry Denson, Verizon’s vice president of content strategy and acquisition, says, "Today's consumers have a number of choices for library movie services and we're pleased to introduce a value-oriented, large library of movies for FiOS families with Avail-TVN's new ViewNow (News - Alert) package.”
The immense library of ViewNow consists of major motion pictures and the best of independent films. Their library is made available in MPEG-2 , MPEG-4, and adaptive bitrate (ABR) profiles, which makes it possible to access the movies on a wide array of devices: set-top boxes, PC and laptop viewing, smartphones, tablets, and Apple (News - Alert) iOS devices. Not only are the movies available through video streaming, but many of them can be downloaded for future viewing. This is all made possible thanks to Avail-TVN’s hybrid delivery system, which makes delivery possible through satellite and an extensive fiber ring.
Ramu Potarazu, the chief executive officer of Avail-TVN says that, today, launching a subscription movie service has “many facets” such as securing programming rights, provisioning files into multiple compression formats, managing what he calls a “complex and changing” set of business rules, integrating with a “wide range” of technology partners, and marketing and promoting a product effectively. ViewNow, he says, “combines all of these disciplines and offers our service provider customers a flexible package of great movies with the managed services to support a compelling consumer offering.”
Avail-TVN is now part of the Verizon FiOS (News - Alert) family along with Redbox Instant by Verizon. Verizon is in partnership with Coinstar, also known for its coin to cash machines found in many supermarkets, in the management of Redbox. Redbox Instant is their version of creating competition for Netflix and Blockbuster at a lower price.
Edited by Brooke Neuman