YANGAROO, a company specializing in secure digital media management, this week announced the launch of a new feature that is known as “Reporter.” This newest service will allow for users to have access to the TV advertising industry’s first fully-automated traffic management system. This means that Reporter will allow for the merging of personalized traffic instructions and a signed and date-stamped confirmation that those instructions have actually been received correctly. Reporter is a part of YANGAROO Advertising, which is a cloud-based digital commercial distribution system
More importantly, for the people who are actually going to be using this feature, the YANGAROO Reporter will be able to more quickly and efficiently allow for major agencies and buying services to communicate with broadcasters. This feature will hopefully remove some of the time and effort it takes to do this sort of thing manually.
"YANGAROO's cloud based DMDS platform enables us to implement enhancements, both 'ground breaking' and routine, rapidly, enabling our clients to constantly improve their workflows," said Gary Moss, president and CEO at YANGAROO. "The need for 'Reporter' is something that we have heard consistently and we are delighted to be first to market with the solution."
Advertising is one of those areas of technology and business that are sometimes ignored. Companies that are working in these areas and are being counted as successful have to come up with new and better ways to get advertising to viewers. YANGAROO believes that this particular platform will show that they are dedicated to innovation in this particular area.
Edited by Brooke Neuman