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Samsung's CES Plans Call For 'Unprecedented' New TV Design

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January 03, 2013

Samsung's CES Plans Call For 'Unprecedented' New TV Design

By Shawn Hebert
TMCnet Contributing Writer

With a simple post to the Samsung Tomorrow blog, the company has created a buzz about “an unprecedented new TV shape and timeless design” set to debut at next week's Consumer Electronics Show in Las Vegas.

An image that accompanies the blog posting shows a thin, vertical display – wait, a portrait-oriented television set? Samsung (News - Alert) has lost their collective mind. How would current television shows and film display properly if our sets were vertical rather than horizontal? In what appears to be a complete contradiction to the image we see on Samsung's blog, a video was posted to its Youtube page titled “Teaser: Samsung to unveil new TV at CES (News - Alert) 2013”. The video showcases a television set with a lit screen covered by a thin, sheer cloth. In this instance, the television is clearly 16:9 and not portrait sized. 

Image via

So which is it? Those interested will have to wait until next week to find out. Looking at Samsung's history at CES, they have used the stage to regularly launch television prototypes, including a 70 inch ultra high-definition display last year. Samsung also debuted its Smart Window technology, featuring a touch interface atop transparent glass.

It was leaked that Samsung plans to showcase a flexible screen for its smartphone line-up at CES, so it may be possible that the announcement of a new television design and new phone screen design are related. Others speculate that the announcement will build upon the company's current transparent glass technology. 

It is unclear why anybody would want a TV that is so clear you can see through it. Then again it is unclear why anyone would want a vertical TV. The only thing that is clear is that Samsung's PR team has done a wonderful job in creating chatter about the new design possibilities.

Many secrets will be unveiled at CES 2013 in Las Vegas, January 8-11.

Edited by Brooke Neuman

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