As more and more people begin to take advantage of smart devices, many companies are struggling to keep their name in consumers’ minds. Marvell Technology Group (News - Alert) has been around for years and recently revealed that its next set of products, to be released by Hisense (News - Alert), will take advantage of Marvell’s smart chip technology.
Marvell, which was founded in 1995, specializes in producing storage, communications and consumer semiconductor products. Since opening, the company has more than 5,000 employees and releases products in more than 16 countries. To help improve digital entertainment, the company created a high-performance HD media processor that will now be used to power the new Google (News - Alert) TV platform.
The new processor series, Armada 1500, will be used in all Hisense products relating to Google TV, including its newest smart TV series, XT780 and Hisense Pulse (News - Alert). The partnership will allow Marvell to continue to make a name for itself with Google TV-compatible products while expanding Hisense’s products throughout the country.
“Our vision, belief and tireless efforts have enabled a breakthrough in Smart TVs by powering Google TVs with high performance, high quality, low power and cost effective semiconductor solutions for revolutionary entertainment experiences on the big Smart screen in homes around the world,” said Weili Dai, co-founder of Marvell. “I believe it will accelerate the adoption of big smart screens to the masses, similar to the movement that led to the wide adoption of smart phones worldwide.”
The Armada 1500 series is capable of powering search engines, rendering streaming video from HD and SD sources, processing data similar to that of a PC, delivering Qdeo video processing technology and interactive user interfaces. The series is also smaller than technology used before it, offering more power-efficient devices.
“The Armada 1500 chipset allows us to offer Smart TV products at an extremely competitive price point without sacrificing speed or quality,” said Peter Erdman, vice president of consumer electronics, Hisense USA. “We’re confident consumers will enjoy a world-class digital entertainment experience made possible by the combined technical contributions of Hisense, Google and Marvell.”
Edited by Rachel Ramsey