Telibrahma, currently exhibiting at the 2013 CES (News - Alert) event, wants to make not only television, but a wide variety of media a lot more real than it was formerly thanks to its new app, Point. Telibrahma's Point is set to bring a lot more media into the augmented reality fold.
Telibrahma's Point app is simple enough in concept; simply download Point onto your smartphone, run it then point the smartphone at various objects the way most augmented reality systems commonly work. The Point technology, meanwhile, searches for things it recognizes, like logos or commercials, and then provides more information about the goods and services being offered by whatever thing at which the app was pointed. Perhaps the most interesting part about Point is that it's set to work with a wide variety of different media. It can be pointed at a television commercial, a print ad, or even something as simple as a logo, and then provide the extra information from there. It can even work with 3D games in a bid to surpass the QR code.
Telibrahma's founder and CEO, Suresh Narasimha, provided a little extra information in his remarks: "Point provides a Shazam (News - Alert)-like experience for consumers that takes them to the next level of engagement, and we’re thrilled to offer this exciting technology to users." Point is currently available for interested users via Telibrahma's website, and works on several different platforms, including iOS, Android, BlackBerry (News - Alert), Windows and Nokia devices.
It's easy to see why businesses would be interested in technology like this, and already, a large number of businesses are looking to get working with Telibrahma to get their own class of augmented material involved with Point. Businesses like Dove, Nokia (News - Alert) and Toyota--among several others--are already involved. Considering that these businesses can in turn not only provide users with more information about their goods and services, they also have a good way to tell if their advertising is doing the job and keeping customers engaged. Plus, they can not only tell if it's keeping engagement as it is, but it can also create further engagement from there.
Having users interact with an advertisement is the best way to ensure that it has the most impact. With most advertising, the user can simply sit there and let it wash over them, largely ignoring its content while they wait to get back to the thing they want. But making them interact with the ad, and in a fashion they want to conduct the interaction in, improves the quality of the advertisement and makes it more likely to remain front-of-mind in a buying situation.
While Point by itself may not necessarily mean better sales, it's likely to mean advertising with better impact, and a second-screen experience that will do plenty of good at the bottom-line level.
Edited by Brooke Neuman