TMCnews Featured Article

iPerceptions Inc, a global provider of web-focused Voice of Customer (VoC) analytics based on actual and representative visitor feedback, recently entered a partnership agreement with Tealeaf, a leader in online Customer Experience Management (CEM) software.

According to the terms of the agreement, Tealeaf data and iPerceptions feedback data will be integrated to form a combined dataset that can filter Tealeaf sessions on the basis of iPerceptions survey responses. By seeing and analyzing the survey results, the business and marketing professionals will now be able to gain valuable insights into customers' online experiences and customer behavior.

“Our partnership with iPerceptions is a great example of our commitment to providing organizations with the resources they need to make customer experience a foundational component of their online business strategy,” said John Dawes, vice president of Product and Strategy at Tealeaf. “The companies that are leading their industries for mobile and online business are the ones that are leveraging the power of their online customers to improve the way they do business.”

“Tealeaf's customer experience management solutions offer a fantastic way to understand online customer behavior, uncover struggles that can hinder transactions and prioritize these issues by business impact,” said Claude Guay, president and CEO of iPerceptions. “The combination of session data and iPerceptions' individual visitor feedback enables organizations to further segment observed behavior, understand the context, and evaluate more precisely the overall impact of website experiences.”

In related news, iPerceptions recently announced that it has entered into a definitive agreement with certain affiliates of XPND Fund, L.P., a growth capital fund located in Montreal and focusing on media, entertainment and technology companies, providing for the amalgamation of the corporation with a wholly-owned indirect subsidiary of XPND. 

Under the terms of the agreement, XPND will acquire all of the issued and outstanding common shares of the Corporation for a consideration of $0.08 per share in cash, other than the Shares held by the Rollover Shareholders. The transaction is not conditional on financing or due diligence.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell