Truphone, the global mobile network, has expanded its mobile VoIP service for desktops and laptops.
The new desktop application was unveiled at the same time as the company's new brand name Tru and its refreshed website.
Officials with Tru said the new desktop application, which can be easily downloaded, allows customers to stay in touch with the people that matter to them using voice, instant messenger or SMS text messaging, for free or at low cost, using their device's Internet connection.
According to company officials, Tru's customers will be able to transfer their PC calls seamlessly onto their mobile phones, providing the ultimate in convenience and allowing customers to stay connected wherever they are.
Company officials said that the launch of Tru App for Desktop comes hot on the heels of Tru's new calling plans, offering rates that are 60 percent cheaper than its competitors across its top 30 calling destinations.
The launch is part of the company's strategy to allow customers to stay connected wherever they are at the lowest possible cost, in whichever way is most convenient to them.
The Tru App for Desktop, company officials pointed out, is compatible on Windows XP/7 and Vista Mac OS X and all major distributions of Linux operating systems, and is based upon the popular features found within the company's mobile applications, allowing desktop users to make and receive calls in the most convenient and cost effective way; keep in touch with contacts from all their social networks in one place; see who is online at a glance; and share documents and files by dragging and dropping directly into the app.
"Our customers can now enjoy all the benefits of Tru on their desktops and laptops, as well as their mobile device, so they can stay in touch for free or very low cost, regardless of their location," said Geraldine Wilson (News - Alert), CEO of Tru, in a statement.
Wilson said that it can often be more convenient to call over the desktop when in a Wi-Fi location such as a hotel room, and the new Tru App for Desktop converges the company’s expertise in mobile telephony with the personal computer, delivering a top notch calling experience wherever one is.
The launch expands the company's portfolio of popular mobile calling applications for the iPhone, iPod, iPad, Android, Nokia (News - Alert) and RIM Blackberry devices, allowing users to continue their conversation whether they are at their PC or on the move.
Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.
Edited by Tammy Wolf