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Gartner Magic Quadrants Name Avaya Leader In VOIP Phone Service

TMCnews Featured Article


August 18, 2010

Gartner Magic Quadrants Name Avaya Leader In VOIP Phone Service

By Raja Singh Chaudhary, TMCnet Contributor


Avaya (News - Alert), a provider of enterprise communications systems, unified communications, contact centers, and related services that help the companies in enhancing efficiency, collaboration, customer service and competitiveness, has announced that Gartner Magic Quadrant for Unified Communications (News - Alert) and the Gartner Magic Quadrant for Corporate Telephony, both of which have been published recently, have named the company as a Leader, on the basis of its ‘ability to execute’ and ‘completeness of vision’ for unified communications and corporate telephony.


As described in the new report by Gartner (News - Alert), the Unified Communications products include equipment, software and services that facilitate the use of multiple enterprise communication methods, some of which are Internet Protocol (IP PBX), Voice over IP (VoIP) presence, e-mail, audio conferencing and Web conferencing, videoconferencing, voice mail, Unified Messaging (UM) or Instant Messaging (IM) apart from other forms of mobility. The report states that apart from integrating communication channels or ‘media,’ networks and systems, the UC products also combine IT business applications and, in some cases, consumer applications and devices; and a best-of-breed approach to these solutions remains the surest way of ensuring adequate functionality, and planners should require vendor products to be interoperable.

Further, it adds that even though a big number of solutions today support key standards such as Session Initiation Protocol or ‘SIP,’ an important distinction is the extent to which they federate and integrate with third party products, as some of them have been designed primarily to enhance and operate within their own specific environments; although these solutions do work with third parties, their interoperation is often limited.

According to Alan Baratz, senior vice president and president of global communications solutions, Avaya, the open, standards-based flexibility of its Avaya Aura solution coupled with the Avaya DevConnect (News - Alert) program and its tens of thousands of developers and partners, provide an unparalleled network of leading technology companies to enable a fully-integrated, ‘best in class,’ multi-vendor approach to addressing the particular needs and purposes of a company. A SIP-based, core communications platform, Avaya Aura extends support for unified communications and contact centre solutions, and can be easily integrated across multi-vendor, multi-location and multi-modal businesses. The solution makes complex communications networks simple and cuts down the infrastructure costs to deliver voice, video, messaging, presence and web applications to business users.

Baratz noted that on an average, customers are reporting that Avaya Aura can save large enterprises approximately 23 percent in capital expenditures and another 33 percent in operating expenditures, which is significant in today’s economy, as the solution also positions companies for a real-time communications-collaboration future like no other solution available today.

In July 2010, Avaya launched a suite of new and enhanced contact center and unified communications or ‘UC’ product innovations and services based on the Avaya Aura platform, which included Avaya Aura Contact Center, Avaya Agile (News - Alert) Communications Environment and Avaya Aura Conferencing.


Raja Singh Chaudhary is a contributing editor for TMCnet. To read more of Raja's articles, please visit his columnist page.

Edited by Erin Monda







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