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Star Telephone Membership Corporation, a provider of advanced telecommunications services and a large North Carolina cooperative telecommunications provider, has announced it selected TARGUSinfo (News - Alert), a fastest growing CNAM provider, to power its caller name services.

 

"We are committed to going beyond our members' expectations of offering basic telecommunications and digital services," said Lyman M. Horne, executive vice president and GM.

 

Through this deal, the innovative North Carolina Phone, Internet and Cable Television provider is aiming to reduce costs and also improve its coverage and quality for its 18K subscribers.

 

A privately held company, TARGUSinfo is headquartered in Vienna, Virginia. The company offers On-Demand Insight, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to improve the quality of their services and the effectiveness of their marketing.

 

 

"By upgrading our caller name services to TARGUSinfo we not only have the most coverage and highest quality of data at a very effective price, we also have opted to have them host our names giving us an opportunity to allow other providers to dip our data -- saving us a tremendous amount of costs and resources that we can reinvest or pass along those savings to our members," said Horne.

 

TARGUSinfo's authoritative CNAM sourced by telecommunications companies allows benefits such as standardized display, pricing models that avoid per query pricing and connectivity innovations such as IP, SIP and ENUM that avoid costly transport.

 

The company offers its unique CNAM repository model to more than 180 customers, including cable, VoIP, ILECs, CLECs and wireless operators and fulfills more than 32 billion CNAM queries per year.

 

"It's clear to see that the CNAM tide is turning as more operators break away from the antiquated network CNAM approach that robs them of valuable cost savings," said George Moore, chief executive officer and chairman at TARGUSinfo.

 

"Our disruptive authoritative CNAM model creates a true win-win situation for all operators by providing the most coverage and accurate data with complete control over costs - something that every operator strives for in these tough economic conditions."