At the recent ITEXPO West 2010 show in Los Angeles, TMC Executive Editor Erin Harrison met with InPhonex’s chief marketing officer Matt Bramson to see what the secret is behind the fastest growing Internet telephony company. Welcoming the CMO to the show, Harrison asked Bramson to give TMCnet.com readers an idea of some new product developments at InPhonex (News - Alert).
Quickly replying to the question, Bramson said that the big news is a partnership with
Ringio, a startup that has created a novel business application, stated Bramson. Continuing the description, he added, “Rather than doing what lot of folks have done in the realm of hosted PBX (News - Alert), that is to take the current PBX with all its features and functions and put it up in the cloud, they have given a lot of thought to their product and tried to figure out what the real needs of the businesses are when it comes to communicating and collaborating.” Hence, continued Bramson, “They came up with Ringio (News - Alert),” which offers rich calling features by wrapping customer-relationship management (CRM) around IVR tools that normally are out of reach of SMBs.
While highlighting key features of Ringio, Bramson brought an interesting feature to the executive editor’s attention. “Most interestingly, it does not require you to create a new database of your customers. If the company has a database in places like Outlook, LinkedIn or whatever, it can give the application a permission to bring those contacts into new database. So, on day one you are generating meaningful screen pops and recording meaningful customer information without having to create a whole new database.”
Moving on, Bramson next talked about the new solution Ringio On InPhonex (ROI), resulting from the partnership between the two companies. It combines intelligent, virtual PBX from Ringio with advanced telephony from InPhonex. “We are very much focused on taking this joint product out to distributors. That is telecom agents, other folks that have a sales force that want to take a private label service to the market,” noted Bramson.
What are the biggest benefits of the new product? Bramson replied, “The biggest benefit is that it revolutionizes the way you interact with your customers and the way you communicate with your customers. This is an application that also extends to your mobile phone. Today, it supports an Android client, to-morrow iPhone and BlackBerry clients so that your mobile smarphones become an extension of your business. In essence, it allows them to be more responsive, productive. And, thereby, differentiate themselves using the new tools.”
The discussion then moved to software-as-a-service (SaaS (News - Alert)), and Harrison was interested in knowing trends in this space. According to the InPhonex CMO, “Opportunities that companies have today to create an application in the cloud and deliver that app to thousands of users with very little capital is unprecedented. Barriers to entry have been dramatically lowered. As a result, lot more players and lot more innovation in this space. The result is more challenges for companies like us.”
Toward the end, Bramson emphasized the fact that InPhonex believes in automating everything, so no human labor is involved in its products.
When asked about how the show was going, he said that the sessions were well attended and the attendance on the exhibit floor was great. “We made new good relationships and it’s been worthwhile,” concluded Bramson.
Want to learn more about the latest in communications & technology? Then be sure to attend ITEXPO East 2011, taking place Feb 2-4, 2011, in Miami. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.
Ashok Bindra is a veteran writer and editor with more than 25 years of editorial experience covering RF/wireless technologies, semiconductors and power electronics. To read more of his articles, please visit his columnist page.
Edited by Tammy Wolf