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Memoto Renamed Narrative Clip, Set to Release Nov. 1
Wearable Tech World Feature Article
October 08, 2013
Memoto Renamed Narrative Clip, Set to Release Nov. 1
By Rory Lidstone
TMCnet Contributing Writer

While some are concerned over the state of privacy today, others seem perfectly happy to record and share nearly every moment of their lives, whether through tweets, Facebook (News - Alert) status updates, Instagram photos or Vine videos. It’s the latter audience that seems to be the target of a lot of wearable technology. Take, for example, the Narrative Clip, a wearable camera that was going by the moniker Memoto earlier this year.

Products are often renamed when nearing release, though, and with the Narrative Clip’s Nov. 1 release date fast approaching, its new name seems to be the final tweak it needed before heading out the door.

"We're looking forward to moving into this new stage of our company's history with a fresh, new face for the brand and a financing round that will help to ensure a successful upcoming product launch," said Martin Kallstrom, CEO of Narrative, in a statement.

Image via

However, it’s unlikely a new name will be enough to justify the device’s $279 price tag (News - Alert), especially when it’s possible to get a decent digital camera for that price. Then again, the Narrative Clip is not your average camera.

Officially, the Narrative Clip is being billed as a “tiny, automatic camera and app” that can help users maintain a “searchable and shareable” photographic memory through digital means. Indeed, the device is set to take two pictures by minute on default settings, storing them online rather than on-device. The device’s accompanying app for iOS and Android (News - Alert) allows users to search these photos by way of timestamp and GPS data.

Users have to pay a $9 monthly subscription fee to retain access to the Narrative cloud service, but buyers do get a free year with the purchase of the Narrative Clip. This gives users time to figure out if the Narrative cloud’s features — access to photos based on time and GPS data, exclusive search algorithms, access to the Narrative app, integrated social media sharing — are worth the price. Considering the relatively niche market the Narrative Clip is targeting, though, it’s pretty likely most buyers will maintain their subscriptions.

Edited by Alisen Downey

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