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Ringblingz Debuts During Fashion Week with U.S. Teens as the Likely Market
Wearable Tech World Feature Article
February 10, 2014
Ringblingz Debuts During Fashion Week with U.S. Teens as the Likely Market
By Ed Silverstein
TMCnet Contributor

New York’s fashion week is now in full swing with Ringblingz, a wearable tech product debuted during the closely-watched show.

Ringblingz, which has been described as a smart ring, may be popular with teenagers – especially girls in their mid-teens – who can use it to get word of messages that were sent to their social media sites.

It is not only the product which has gained interest; it is the fact that it is likely targeting the teenage audience in the promising wearable tech sector. That is important for the future commercial success of the field. If businesses can get teens to wear a smart ring, other wearable tech could follow, as they age into adulthood.

The wearable technology sector totaled $8 billion in 2013, and is expected to increase soon. But as of now, there is not a lot out there in the sector aimed just at teens. Tech Crunch also points out that 70 percent of U.S. 13-to-17 year olds own a smartphone. Teenagers in the United States are important consumers; each year, they in total spend about $208 billion on themselves, TechCrunch adds. The product will cost between $40 and $60 – so it may fit into a teenager’s budget.

Here are some other benefits to the product. It is smaller than something worn on the wrist – and can be customized – so it may meet aesthetic and style requirements among teens. It also lets teens find out if their friends, romantic interests, or parents need to tell them something. If smartphones are not allowed somewhere (such as school), it is possible the ring could pass by the attention of teachers or school administrators. The ring can be set to vibrate rather than sound – or lights up – when a message was sent to the ring’s wearer.

Ringblingz employs Bluetooth LE technology. As of now, it connects to an iOS or Android (News - Alert) operating system app. It needs to be 100 feet or less in distance to the owner’s smartphone – for the alert system to function properly.

Preorders for Ringblingz will start in March. Ringblingz was featured in the Raul Penaranda show during Fashion Week, the company announced. Wearable Tech World’s Michelle Amodio reports, too, that “Long-term trends in fashion are often driven by advancements in technology.  New materials merge with the old and new needs drive innovation while fashion slowly evolves.”

The product was included in the new connected devices accelerator program from R/GA, a digital agency, and Techstars. The ten products featured in the selection were chosen based in part on their innovativeness. The products will benefit from R/GA’s consulting, marketing and communications, as well as access to mentors. In addition, each of the companies taking part in the program can get up to $120,000 from R/GA and Techstars. 

Edited by Cassandra Tucker

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