Technology has a way of bringing out fear in people since it was first introduced. The intimidation of the unknown or trying to figure out how to get a new tech device to operate can be overwhelming for any user.
Part of what has helped Apple (News - Alert) win over such a massive following is the easy to use functionality and design of its offerings. As we move toward a new, even more tech involved world, this same, un-complicated approach, is key to winning buyers for technology companies.
Today, these higher tech devices connect to the Internet of things (IoT), communicate with machines and are being used to measure our vital signs, or even control how our house is heated.
New research from Accenture (News - Alert) has found that winning the digital customer in today’s connected world is going to take a lot more than coming up with a great idea.
The report, “Engaging the Digital Consumer in the New Connected World,” found that consumers are running into problems with their new smart devices – mainly that they are just “too complicated” to use.
Along with the offerings being “too complicated to use” they are also reporting that the set-up process sometimes doesn’t function properly or the tech device doesn’t end up working the way it was advertised to work.
While many people are thinking about buying these hot new tech items, in order to win them over, companies are going to have to deliver on the criteria shoppers are using to make their purchase decisions. Ease of use is coming ahead of features and functionalities as well as buying from a trusted brand.
Wearable tech devices like fitness monitors and wearable heads-up display glasses are just some of the most talked about smart technology items on peoples’ wish lists. But there is also lots of excitement building around connected home security systems and surveillance cameras as well as smart thermostats and even connected car entertainment systems that customers will be looking to purchase, and will want to use with ease. It will be interesting to see which tech companies can deliver on this in 2015 and perhaps take the crown from Apple’s grip.
Edited by Maurice Nagle
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