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Webfortis, Microsoft to Develop Apple Watch App for CRM
Wearable Tech World Feature Article
July 15, 2015
Webfortis, Microsoft to Develop Apple Watch App for CRM
By Casey Houser
Contributing Writer

Webfortis, a developer of enterprise customer relationship management (CRM) software, has jointly announced with Microsoft that the two giants will collaborate to develop an Apple (News - Alert) Watch app for the Microsoft Dynamics CRM and Parature customer service software platforms.

The development of this new mobile application comes as part of Webfortis's push for its own new Mobility Practice initiative. It intends to make all its existing mobile products follow the same framework to generate a consistent customer experience. Interoperability with Microsoft (News - Alert) and Parature (a Microsoft-owned company) is a part of that initiative because it will help draw people to CRM and improve the overall workings of enterprise customer relations, sales, and marketing.

Webfortis CEO Marc Wolenik provided a quote in this recent announcement about how his company will expand its vision for use of its products on all devices:

“The Webfortis Mobility Practice is another stepping stone in maximizing our customers’ investments in CRM and Parature (News - Alert),” Wolenik said. “With a Microsoft mindset of 'design once, deploy everywhere,' we’re able to ensure a complete and elegant engagement experience to build brand loyalty across all devices.”

This venture follows with several markets both specific and widespread with respect to wearables. To be specific, TMC (News - Alert) has considered that the Apple Watch could be a positive element in customer care because it can make notifications simple for its users. Instead of telling a user that his or her package has arrived, a recent article argues, would it not be simpler to just send a small drawing of a photo to a watch? Similarly for users of the watch who want to use Webfortis software, simplicity with notifications can be present and make work more efficient.

In the global sports-related wearables market, which is expected to reach 80 million shipped units by 2020, and the healthcare-related wearables market, which is expected to reach 295 million shipped units by that same year, the Apple Watch is just a small part of a whole ecosystem that is quickly growing. The healthcare wearables market could reach a total value of $95 billion by the end of the decade, and if basic watches follow a similar pattern, there will clearly be room for Webfortis to make its mark.

As one of the prominent devices in the industry, Apple Watch appears to be a good platform to begin a journey of unifying all parts of a company. Eventually, Webfortis customers will have a consistent message and appearance across all their devices regardless of how they are worn or used.

Edited by Dominick Sorrentino

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