Motricity, a provider of mobile data solutions, today announced it has signed an agreement to acquire mobile marketing solutions provider Adenyo. Following the agreement, the companies plan to integrate Adenyo's mobile advertising and analytics capabilities into Motricity's (News - Alert) mCore Platform that features content management and mobile commerce capabilities.

In addition to mobile marketing, Adenyo provides mobile advertising and analytics solutions. The company has operations in the United States, Canada and France.

The addition of Adenyo (News - Alert) will enhance Motricity's ability to deliver a full range of mobile data service solutions to its mobile operator and enterprise customers around theworld, all through its cloud computing based managed service platform, according to company officials.

“The power of highly targeted mobile advertising, combined with highly targeted mobile commerce solutions is going to transform the mobile data industry,” said Ryan Wuerch, chief executive officer of Motricity, in a statement. “Adenyo's technology, mobile marketing and advertising expertise and their long-standing relationships with powerful enterprise customers will significantly strengthen our position in the mobile data services ecosystem,” Wuerch added.

Tyler Nelson (News - Alert), chief executive officer and chairman of Adenyo, says Motricity is a proven market leader in the mobile data services industry and has reached the level of scale and global presence required to lead the next wave of mobile data services value creation.

“The ability to offer dynamic mobile advertising and mobile commerce through one integrated, managed service platform - informed by advanced analytical consumer insights - will usher in the next generation of high value, highly relevant mobile experiences,” Nelson added.

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