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As a global technology leader with nearly 200 Fortune 1000 clients, Usablenet saw a whopping 50-100 percent increase in traffic during Christmas weekend after analyzing its recently launched full m-commerce website in the U.K.

During the holiday shopping period, Usablenet launched some of the top U.K. retailers such as ASOS.com, JD Sports, John Lewis, Marks & Spencer, Next Retail Limited, Tesco and more.

The busiest mobile activity day turned out to be Dec. 26, with shoppers logging on to their smartphones to locate stores, compare prices as well as take advantage of Boxing Day sales to complete purchases. Electronic devices such as iPhone, Android (News - Alert), Blackberry, Nokia, and iPod were found to be the top 5 devices used to access these mobile websites.

In a press release, Usablenet President, Nick Taylor, said, “Given that Christmas weekend marks one of the most active shopping periods in the UK, retailers’ increasing adoption of fully optimized mobile websites provides greater on-the-go convenience to consumers, enhances the in-store shopping experience, and maximizes purchase opportunities. Consumers can shop, wherever they are.”

As a transformative technology platform, Usablenet provides fully managed service that extends clients' websites and any client source of functionality & information to the customer, irrespective of their location. With the help of Usablenet Mobile (UM), the clients’ site and source is extended to the customer's mobile phone with zero impact to client IT resources, dynamically generating the mobile page depending on the Smartphone’s capabilities, thus providing optimized view of the site on the customer’s mobile phone.

UM combines four unique characteristics such as absence of IT resources, support for all mobile phones worldwide, support for all features, functionality, content and resources as well unmatched expertise and experience with 180+ mobile clients backed by 10 years of experience.

Leading companies in the retail, hospitality, healthcare, energy, and other sectors can leverage Usablenet’s transformative technology platform to implement fully-functional and optimized version of their website that can be accessed using multiple channels including mobile phones, mobile applications, tablet devices, Facebook (News - Alert) and other social media, and in-store kiosks. Few of Usablenet’s top customers include companies like British Airways, FedEx, Delta, Hilton, Marks & Spencer, Marriott, JetBlue, Sprint (News - Alert), Amtrak, and Estée Lauder.