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HootSuite Selects Aria Platform Standard Edition

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July 01, 2010

HootSuite Selects Aria Platform Standard Edition

By Vinti Vaid, TMCnet Contributor

Aria Systems, Inc., a provider of cloud billing and subscription management solutions, announces the selection of Aria (News - Alert) Platform Standard Edition by HootSuite, the Social Media Dashboard.

HootSuite will deploy Aria's SaaS platform to automate monetization of subscription features and services delivered in a 'freemium' model that provides a free core offering with additional paid features. HootSuite is a popular social media client which allows its users to monitor and post content to popular social networks including Twitter, Facebook (News - Alert), LinkedIn, and
Organizations such as Disney, Fox, National Geographic, Huffington Post, the U.S. Air Force, Dell (News - Alert), the National Basketball Association, and among others prefer using HootSuite as it offers broad feature set and constant innovation.
HootSuite was looking to develop recurring revenue streams for premium features and services that provide additional value on top of HootSuite's core free client. The Social Media Dashboard required a revenue automation platform which was capable of supporting a 'freemium' business model; provide secure payment card handling and immediate service activation for paying customers, as well as automation for downstream billing and collections processes.
HootSuite has a history showcasing agility and rapid evolution. They were in need of a 'future-proof' monetization platform that was capable of supporting their current model while providing complete flexibility for the future. In addition to this the platform had to be capable of integrating easily with their back office accounting systems.
Ryan Holmes, CEO at HootSuite said that HootSuite was a fast-moving innovator that was looking for a SaaS (News - Alert) billing platform capable of supporting the pace of their business. He explained that the Aria platform gave them flexibility, ease of integration, and robust monetization capabilities.
Mike Morini, CEO at Aria Systems explained that HootSuite is a market leader that recognized the potential that Aria's SaaS billing platform is capable of providing in automating revenue streams and enabling next-generation business models.
In May 2010, Laszlo (News - Alert) Debuted Webtop Cloud, read the story here.

Vinti Vaid is a contributing editor for TMCnet. To read more of Vinti's articles, please visit her columnist page.

Edited by Alice Straight

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