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Leading Analyst Firm, Gartner (News - Alert), Inc. has recently released its 2010 reports "Magic Quadrant for CRM Multichannel Campaign Management" and "Magic Quadrant for CRM Customer Service Contact Centers."

Gartner Magic Quadrants position vendors within a particular market segment based on their completeness of vision and their ability to execute on that vision. Positions Oracle (News - Alert) in Leaders Quadrants for CRM Multichannel Campaign Management and CRM Customer Service Contact Centers. Gartner has positioned Oracle's Siebel CRM in the LeadersQuadrant of its "Magic Quadrant for CRM Customer Service Contact Centers."

 

The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. By Gartner's account, it depicts the research firm's analysis of how certain vendors measure against criteria for that marketplace. The Magic Quadrant is an industry trusted research tool.

In its Magic Quadrants, Gartner defines a leader in CRM Customer Service Contact Centers as the entities that "demonstrate market-defining vision and the ability to execute against that vision through products, services, demonstrablesales figures and solid new references for multiple geographies andvertical industries". And according to Gartner, Oracle Sibel CRM solution fits the bill perfectly.

 

When it comes to selecting a complete, open and integrated enterprise application to achieve superior results, Oracle comes as the natural choice for the enterprises all over the world. No wonder, over 65,000 customers worldwide rely on Oracle for better business performance.

Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings.

Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve Oracle's Applications Unlimited offerings.

In addition, Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs.

 

According to Oracle, its Siebel CRM helps marketers manage customer engagement.

The company informs that this CRM solution has been helping organizations differentiate their businesses to achieve maximum top and bottom-line growth. It is also designed to deliver a combination of transactional, analytical and engagement features to manage all customer-facing operations, Oracle further added.

 

Oracle's Siebel Enterprise Marketing Suite also caters to the needs of  B2B and B2C organizations. According t Oracle, this CRM solution provides all members of the marketing organization with actionable insight. The solution can be tailored to the needs of business and consumer marketers that span across more than 20 industries.

 

"We are very pleased that Oracle's Siebel CRM is positioned in the Leaders Quadrant of Gartner's Magic Quadrants, providing what we believe is further confirmation of the world's most comprehensive CRM answer for business," said Anthony Lye, SVP of Oracle CRM. "In our assessment, these recent reports detail not only Oracle's Siebel CRM industry placement, but also the immense value delivered to organizations."