Today, Windstream (News - Alert) took the wraps off its new Windstream Enterprise and Windstream Wholesale brands. This effort aims to reflect the company’s position as a digital transformation adopter and enabler.
“Enterprise IT is going through a tectonic shift, driven by rapid migration to the cloud and adoption of new technologies to address evolving customer needs,” said Joseph Harding. “This transformation directly addresses the specific challenges facing businesses today who’ve learned that conventional approaches can’t keep pace with the requirements of the digital economy. Our response to this is to distinguish ourselves in our understanding of the unique needs of our business customers and in our agility in how we respond. We have transformed our product portfolio, our network, and the customer experience to deliver on this.”
Harding is executive vice president and chief marketing officer of Windstream Enterprise and Wholesale. These Windstream businesses provide customer service and employee collaboration solutions, compliance and security, and cloud connectivity.
In announcing the new branding today, Windstream noted its investment in a new Cloud Core architecture and software-defined network capabilities.
“We are a fundamentally different company today than we were a year ago, and we will continue to evolve,” said Layne Levine, president of Windstream Enterprise and Wholesale. “We transformed our business model, creating a culture based on doing things differently and driving innovation in our own company so that we can help customers drive innovation and transformation in theirs.”
Windstream Enterprise is a Diamond Sponsor of the SD-WAN Expo. That event is being held in Fort Lauderdale, Fla., today through Friday. Levine is delivering Thursday’s morning keynote.
Mike Frane, vice president of product marketing at Windstream, is also part of the SD-WAN Expo program. He’ll be a panelist on tomorrow’s “Using SD-WAN to Create Your Perfect Network” session.
And Harding will present the opening keynote for the ITEXPO IDEA Showcase.
Edited by Mandi Nowitz