Windstream (News - Alert) and DIRECTV have struck a new partnership. As a result, Windstream will be able to offer DIRECTV for BUSINESS to its small business customers across the country.
“DIRECTV offers a diversity of product choices that will be a great fit for our small business customers who want premium entertainment at the best prices,” said Jeff Small, president of consumer and small business. “With DIRECTV, small businesses can keep their customers entertained and informed with viewing options that meet their business needs. From sports, family shows, news and business channels, DIRECTV has it all.”
The DIRECTV will complement the services already in the Windstream portfolio. Those include data security offerings, high-speed data connectivity, OfficeSuite voice solutions, and SD-WAN.
Windstream is a Fortune 500 company that also offers core transport, managed services, and unified communications to enterprise, mid-market, and wholesale customers in the U.S.
Earlier this year Windstream introduced the Windstream Enterprise (News - Alert) and Windstream Wholesale brands.
“Enterprise IT is going through a tectonic shift, driven by rapid migration to the cloud and adoption of new technologies to address evolving customer needs,” Joseph Harding, executive vice president and chief marketing officer at Windstream Enterprise and Wholesale, said at the time. “This transformation directly addresses the specific challenges facing businesses today who’ve learned that conventional approaches can’t keep pace with the requirements of the digital economy. Our response to this is to distinguish ourselves in our understanding of the unique needs of our business customers and in our agility in how we respond. We have transformed our product portfolio, our network, and the customer experience to deliver on this.”
In announcing the new branding, Windstream noted its investment in a new Cloud Core architecture and software-defined network capabilities. “We are a fundamentally different company today than we were a year ago, and we will continue to evolve,” said Layne Levine, president of Windstream Enterprise and Wholesale. “We transformed our business model, creating a culture based on doing things differently and driving innovation in our own company so that we can help customers drive innovation and transformation in theirs.”
Edited by Maurice Nagle