Ittiam Systems, a leader in providing digital Media Software IP and Communication based Silicon IP solutions, is well positioned to be the leader in the Wi-Fi IP Market. The company has been developing and licensing Wi-Fi IP for SOC and FPGA based system customers for more than a decade. In order to address growing customer demand, Ittiam is making strong R&D investments. The company’s 802.11ac MAC is scheduled to be ready by end of 2012 followed by 802.11ac PHY in 2013.

Ittiam now has announced that its Wi-Fi Silicon IP has received strong footing in 'consumer market based SOCs' leading to high volumes. The company licenses the Wi-Fi Media Access Controller (MAC), Baseband Processing unit [PHY - Physical Layer] and the host interface. Ittiam’s IP incorporates new features like Wi-Fi direct and Wi-Fi Protected Setup [WPS]. The company has won a strong customer base as the IP has been designed into several SOCs of customers in the U.S., Japan, China, Israel and many other countries.

In a press release, Ravi Shankar Ganesan, vice president and head of Silicon IP Business Unit of Ittiam, said, “Ittiam envisaged the market to explode with Wi-Fi being the leading technology in 'Internet of things' more than a decade ago and hence invested and continues to invest in this domain heavily.”

Ittiam's 802.11b/g and single stream 11n has witnessed strong traction in cellular and consumer applications. The IP is being used by many customers and China- based leading fabless IC design company, RDA Microelectronics is among these customers. Ittiam's Wi-Fi IP has been used in RDA’s connectivity chip that is released for the cellular and consumer platforms.

Ittiam offers a broad suite of 802.11n MIMO [Multiple Input, Multiple Output] PHY and MAC IPs through its partnership with Silvus Technologies. While talking about the partnership, Babak Daneshrad, chairman of Silvus Technologies, said, “We have had a successful partnership with Ittiam over the past five years to support SOC customers with MIMO technology. In the next phase of our partnership, Ittiam will build on top of Silvus MIMO PHY IP to independently address customer needs in 802.11n and 802.11ac. They are in a great position to successfully execute on this roadmap.”

Ittiam was recently in news when Advantech (News - Alert) and Ittiam announced the availability of a new high-density audio transcoding platform on Advantech’s DSPC-8681 card based on four TMS320C6678 multicore DSPs from Texas Instruments (News - Alert) Incorporated (TI).