Mobiquity, specializing in innovative mobile solutions and apps, has released the first-year research findings of Wireless Innovation (News - Alert) Council (WIC).
WIC was founded by Mobiquity to identify areas of innovation possible in the mobile solutions field, and benchmark the methodology for businesses to follow.
The Council includes strategic decision-makers working in different industries and functions such as Progressive Insurance, Marriott, Fidelity, UnitedHealth Group, Supervalu, Reed Elsevier (News - Alert), the U.S. Navy, L’Oreal, DuPont, Boston Scientific and many others.
In the first-year research findings, WIC revealed the importance of three transformational wireless technologies and frameworks that are bound to enhance business innovation in the future.
It is expected that all WIC members will leverage the frameworks identified by WIC in their own organizations, while providing the necessary guidance to enhance them.
The Mobile Payment, or “mPayments” ecosystem, though fragmented, is expanding quickly and lucratively. But stakeholders are finding it difficult to make investment decisions. WIC conducted a planning exercise and arrived at a framework that will help validate and develop robust strategies to leverage this technology.
Mobiquity president and chief strategy officer, Scott Snyder, highlighted four potential future (three- to five-year outlook) scenarios for the Mobile Payments Ecosystem.
“Mobile innovation has the potential to dramatically influence every aspect of the way we interact, behave, and transact,” said Snyder. “The goal of WIC is to bring together many of the leading business and academic minds so that, together, we can explore new ways to harness the power and benefits of mobile technologies, and shape new futures for society and business.”
Another fact highlighted was the behavior change that happens among consumers who need long-term strategies. Some mobile apps help consumers make healthy lifestyle changes, but the use of gamification badges, notifications and others do not seem to hold interest in the long run.
In order to incite a permanent behavior change, WIC recommends a complete understanding of a person, including past behavior, motivation and attitudinal patterns and current lifestyle. Integration of behavioral, cognitive sciences and behavioral economics with digital technology can help create intervention programs that result in a permanent or long-lasting behavior change, said WIC analysts.
WIC also researched the applications of wireless sensor networks in health and fitness devices, and how they can be used in different industries. It designed a framework that will enable non-technical companies to realize the benefits of connected solutions.
In 2011, Mobiquity sponsored a conference featuring Boston’s Leading IT Executives, who shared their insights on how to leverage sustainable mobile innovation for the enterprise at an event in the Franklin W. Olin College of Engineering.
Edited by Braden Becker