Earlier this week, AT&T (News - Alert), Google and Starbucks, announced they have joined the Power Matters Alliance (PMA), founded by Powermat Technologies and Procter & Gamble (P&G).

The group’s Honorary Chairman is one of the fathers of the Internet, Google’s (News - Alert) Vint Cerf. Its board now also includes AT&T, Duracell, Google and Starbucks.

The U.S. Government’s Energy Star and Federal Communications Commission (FCC (News - Alert)) – both PMA members – are the board’s observers.

The PMA’s members and adopters are working together to create a real-world ecosystem of wireless power and beyond, helping set a global standard.

In select markets, PMA-compatible wireless power cases and charging surfaces have started to be sold by AT&T. Delta airlines has installed PMA-compatible Wireless Charging Spots in lounges and gates in leading airports.

Through its Duracell Powermat joint venture, Duracell has begun a nationwide retail rollout of PMA-compatible wireless charging accessories.

In upcoming models, the world’s largest automaker, General Motors (News - Alert), will include PMA-compatible wireless charging for smartphones. In New York, Jay Z has installed PMA-compatible Wireless Charging Spots throughout his 40/40 Club. 

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Madison Square Garden has started to install hundreds of PMA-compatible Wireless Charging Spots throughout the world-famous arena, as has the brand new Barclays Center, in Brooklyn.

The world’s leader in wireless power, Powermat Technologies, has contributed its core technology to the PMA and has committed that all its products will comply with the PMA specification. In select Boston stores, Starbucks is testing PMA-compatible Wireless Charging Spots. One of the world's largest shopping center portfolios, Westfield, has installed PMA-compatible charging spots in Westfield Garden State Plaza Mall.

Officially launched in March 2012, initiated by the PMA, the technical work operates under IEEE Standards Association (IEEE (News - Alert)-SA) Industry Connections ‘Power Matters Activity.’

Membership is open to all at www.powermatters.org and technical specifications to enable any device to interoperate with the PMA standard are already available to all PMA members.