On the heels of garnering over 7 million registered users, U.K.-based public Wi-Fi provider, The Cloud, has signed a roaming agreement with U.S.-based AT&T (News - Alert), designed to give its customers enhanced connectivity when traveling in the U.K.
Available to customers subscribing to the 300 MB or 800 MB AT&T Data Global Add-On plan, the app provides customers access to up to 1 GB of Wi-Fi each month at no extra cost.
But by taking out a data plan, customers aren’t really getting it free of charge.
Under the agreement, AT&T mobile customers visiting the U.K. can automatically connect to The Cloud’s Wi-Fi network from select AT&T mobile devices via the AT&T Wi-Fi International App.
With approximately 3.4 million U.S tourists visiting the U.K. for leisure or business, the deal is part of a bigger growth strategy for The Cloud, according to Vince Russell, managing director of The Cloud.
“This deal with AT&T is part of a wider growth in international usage on our network. Last summer we rolled out a multilingual service in thirteen languages, including Chinese and Russian, ready for the increased usage of the network during the Olympics,” Russell said in a statement. “The idea is to make internet readily available to tourists and businesspeople as they visit the U.K. The smoother we can make this process, the more appealing a place the U.K is to visit.”
Last year, The Cloud’s network doubled in size and currently has over 16,000 hotspots in high streets up and down the U.K., with venues such as M&S, WHSmith, Greggs and Greene King pubs now offering their customers access to The Cloud.
The Cloud also has commercial partnerships with retail, leisure, hotels, sports, transport, and entertainment and content partners.
Edited by Braden Becker