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Internet Performance and Connectivity: Which Side Do You Stand On?

TMCnet Feature

August 28, 2013

Internet Performance and Connectivity: Which Side Do You Stand On?

By Allison Boccamazzo
Content Producer

This week’s ITEXPO (News - Alert) Las Vegas 2013 show has been nothing but thrills – from last night’s StartupCamp8 to today’s Battle of the Clouds, to tomorrow’s highly anticipated keynote speech from Apple (News - Alert) co-founder Steve Wozniak. Among these thrills are a multitude of insightful panel sessions for anyone interested in learning more about today’s evolving technological landscape, from customer interactions to mobility to next-generation services and more.

In yesterday’s session panel titled, “QoS in the Cloud: Your Revenue Guarantee,” Global Capacity’s VP of Product & Marketing, Mary Stanhope (News - Alert), and VP of Marketing at NetScout Systems, Steven Shalita, shared their differing opinions on the state of the Internet, the public cloud and the key to ensuring maximized network connectivity.

The Evolution of the Internet

How far has the Internet and public cloud really come? Shalita breaks it down for us by posing three questions: What is the cloud operator doing in his or her area of the environment? How is the IT shop dealing with blending services (as in relying on cloud services and internal services and bringing them together)? And how do operators approach transport? Stanhope did agree with Shalita on these areas of focus for connectivity.

Capacity and Location

Stanhope explains that two elements playing an integral role in maximizing Internet performance are capacity and location. “It’s about bandwidth availability and the satisfaction of using that service. It ultimately comes back to that. You’re also looking at location and proximity to location, as well as diversity in failover. In terms of connectivity and QoS, you’re looking at a lot of different variables to ensure SLAs and to provide a heightened level of security.”

Key Components for Maximizing Internet Connectivity and Performance

And now the golden question: What are the key components of maximizing Internet connectivity and performance? Shalita believes they are performance and network speed; meanwhile, Stanhope contends that control and visibility are among the top components required for guaranteeing QoS.

While Shalita says that the interrelationship between all of these pieces is critical, he says that focusing on these things as individual components is where most people go wrong. Conversely, Stanhope urged panel attendees to remember the importance of addressing issues in each siloed area and closely observing the customer experience of each. “We need to take a step back to see how each individually performs to better understand how they fit and work together,” she explains.

When it comes to Internet performance and connectivity, which side do you stand on?

Edited by Alisen Downey

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