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Changing the Face of Yahoo

TMCnet Feature

June 12, 2014

Changing the Face of Yahoo

By Julianne Tangney
TMCnet Contributing Writer

Yahoo looks to personalize experiences through eliminating the use of Google (News - Alert) and Facebook log-ins.  The process started in March with Yahoo Sports Tourney Pick’Em Up, and now they are on to Flickr.  People with a Flickr account have until June 30 to either create a new yahoo account or connect with an existing yahoo account.  There are email alerts and Flickr homepage warnings that advise people to create a Yahoo ID.  

Most people are unsettled by the need to create yet another log-in and password.  Each website has different requirements, making it difficult for people to memorize them all.  However, the newest Yahoo CEO, Marissa Mayer, has plans to change the whole yahoo experience making it worth the extra effort to create a log-in. 

The log-in was connected with Google and Facebook to attract more users when Yahoo was under speculation to soon perish along with AOL (News - Alert).  Yahoo existed in the early years of the internet and was losing market shares to Google and Facebook, making the connection to these big sites seem like a good idea for Yahoo.  Instead Marissa Mayer wants Yahoo to get away from these sites as part of a plan to turn around Yahoo.  Instead of Yahoo trying to match-up, they are taking a new approach; to focus on customization.  Since Mayer has come on as CEO, we have seen efforts for a new design for the Yahoo homepage, logo, and many other features. 

Yahoo joined the Mobile apps world making it easily accessible.  Apps are cheap, easily accessible, and have changed the way people use the internet.  Through the Yahoo app, people can access Flickr, the weather, mail, and many other Yahoo features.  Once a new log-in is created, people can access this app on their mobile phones.  It will be tailored toward the interests of their users like many other current apps.  It will form personalized content and connect with your location. 

Many transformations are being made to change the face of Yahoo.  This company is rising from below and focusing on the needs of its audience.   

Edited by Maurice Nagle

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