Day one of TMC’s ITEXPO (News - Alert) West 2014, taking place at the Rio in Las Vegas until August 14, was kicked off with an information-packed workshop session, “Content Marketing 101: Back to the Basics,” presented by Content Boost’s Director of Content Marketing, Carrie Majewski. Those who attended received a quick crash course on the core pillars of content marketing. Attendees also learned how to optimize their content marketing strategies.
Edited by Brooke Neuman
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