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Amtrak is 'On Time' with its New Content Marketing Strategy

TMCnet Feature

August 27, 2014

Amtrak is 'On Time' with its New Content Marketing Strategy

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By Rick Sobey
Content Producer, Content Boost

Amtrak has done a tremendous job with its most recent content marketing campaign— which some say has led to an increase in train ticket sales. The national railroad corporation has redesigned its blog, adding photos, as well as increasing its social media presence. However, what’s distinguished Amtrak’s content marketing strategy has been its writer residencies program.


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Edited by Brooke Neuman


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