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Xorcom Promotes IP Connectivity at 2008 ITEXPO


August 28, 2008

Xorcom Promotes IP Connectivity at 2008 ITEXPO

By Rich Tehrani
CEO, Technology Marketing Corporation


Xorcom, a manufacturer of high-quality Asterisk (News - Alert) hardware, will be hosting a booth located in the Open Source pavilion exhibit at this September’s ITEXPO in Los Angeles, California.

As a contributing member of the Asterisk community,Xorcom develops software and hardware designed to reduce the complexity of setting up Asterisk PBXs in order to shorten the set-up time and make Asterisk available for a wider range of users. The company’s tools and hardware are designed for use by Asterisk VARs and resellers.
Eran Gal, CEO of Xorcom, answered several of my questions regarding the state of the industry, and what Xorcom will be up to at September’s ITEXPO.
RT: What has been your company’s biggest achievement in 2008 so far?
We are on track to double last year’s sales and in several regions are positioned as the market leader for Asterisk-based channel banks and IP-PBX (News - Alert) systems, as a result of two key strategies: we have penetrated several new markets and introduced an enterprise grade IP-PBX server, the XR3000, which can support up to 300 concurrent calls, up to 640 PSTN ports, and up to 1000 users.
RT: What can we expect to see from your company for the next 12 months?
We are developing partnerships to address additional niches in telecom, such as call centers. Additional development resources are dedicated to improving redundancy to further strengthen reliability in our systems.
RT: How do you see the communications market evolving?
We believe that requirements will grow for IP-PBX systems, while TDM and IP will continue to co-exist in corporate networks. There will continue to be a push towards centralized management with support for remote administration.
RT: What company made the biggest contribution to communications this year?
Digium (News - Alert) has definitely created some unstoppable momentum in the IP telephony space. There is no doubt that they have changed the way enterprises view open source IP telephony, and made it easy for companies such as ours to become true partners in the open source telephony revolution.
RT: How has Google changed our markets?                                                                                      
Google is a manifestation of the major force that has changed our markets – the Internet. The anything-anywhere-anytime availability of information has erased the borders which formerly differentiated between small and large organizations, allowing creative and efficient solutions to emerge from all kinds of new players.
RT: How about Apple (News - Alert)?                                                                                                                              
It looks like Apple has defined the new generation of mobile phones with its iPhone (News - Alert), providing superb user experience along with the functionality of a PDA / mobile phone combination. Unified communications and IP-PBX systems should support this trend.
RT: What mobile phone(s) do you use?                                                                                                          
RT: Who will win in an Apple/RIM war?                                                                                                   
This is not exactly in our realm of expertise, but it looks like Apple has the upper-hand with their amazing user interface. They have definitely set a high standard for the competition…
RT: What do you think the communications market might look like in five years?                               
Five years is a really long time for a prediction in this rapidly changing market! The biggest change would most likely be in the way the end-user interacts with the phone, which would serve as the focal point for all types of integrated communications. Also, large areas of the world will be connected, not necessarily via land lines but rather via broadband and wireless networks.
RT: What will attendees see in your booth at ITEXPO this September?                                                  
Our booth is located in the Open Source pavilion, since our solutions are based on Asterisk, the most rapidly developing telephony platform in the world, which happens to be open source. Visitors will see our unique USB-connect channel banks and our line of all-in-one IP-PBX solutions for enterprise, hotels and condominium installations. They can also meet Pleo, a robotic dinosaur designed to emulate the appearance and behavior of a week-old baby, Camarasaurus, which uses artificial intelligence to develop an individual personality. Visitors can register to win Pleo in a drawing to be held the following week.
RT: What sorts of companies should come to your exhibit?                                                                    
Since one of our main goals is to enrich and expand our distribution channel, we welcome Asterisk-savvy professionals who would be interested in promoting our products in their local region. We have a solid product offering with an established customer base and an internationally-proven business model. We also invite VoIP suppliers who are looking to enhance their current offering to visit us. We can show how Xorcom products can help differentiate their business from the competition.
RT: Why should customers choose your company’s solutions?                                                              
There is no doubt that the right path for corporate communications is the integration of VoIP with traditional telephony. Xorcom products provide seamless communication between these two worlds, offering customers the reliability and familiarity of traditional telephony with the myriad advantages of IP connectivity. From remote configuration and maintenance through sophisticated call control, conferencing, voice mail, IVR, recording and monitoring, Xorcom products provide a flexible, scalable solution for enterprise communication needs.

Learn more about Xorcom at Internet Telephony Conference & EXPO — the biggest and most comprehensive IP communications event of the year. ITEXPO will take place in Los Angeles, California, September 16-18, 2008, featuring three valuable days of exhibits, conferences, and networking opportunities you can’t afford to miss. Visit Xorcom at booth #OS 04 in the exhibit hall. Don’t wait. Register now!

Rich Tehrani is President and Group Editor-in-Chief of TMC. In addition, he is the Chairman of the world�s best-attended communications conference, INTERNET TELEPHONY Conference & EXPO (ITEXPO). He is also the author of his own communications and technology blog.

Edited by Michelle Robart

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