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Pharmaceutical Co. Selects Veeva's CRM


April 15, 2009

Pharmaceutical Co. Selects Veeva's CRM

By Raju Shanbhag
TMCnet Contributor


One of the world’s largest pharmaceutical companies reportedly has awarded a major contract to Veeva Systems, a provider of SaaS (News - Alert)-based customer relationship management solutions for the life sciences industry.

Software-as-a-Service solutions typically are tailor-made for companies seeking to cut down on IT-related costs, yet many SaaS applications have been focused on the market as a whole, leaving many key industry segments behind. Veeva says it’s committed to eliminate this drawback and provides services, especially to the life sciences industry.
To provide flexibility, cost-efficiency, scalability and performance, Veeva’s CRM applications are built on, an enterprise cloud computing platform. Veeva CRM recently was named the 2009 Global Pharma "CRM Product of the Year" by Frost & Sullivan (News - Alert).
“We are thrilled to have this new customer and are excited about their ability to fully leverage our products,” said Peter Gassner, chief executive officer at Veeva. “To date, we have largely been known for our ground breaking specialty care solutions. This extensive evaluation and selection demonstrates that our products are also a great solution for even the largest primary care sales forces.”
Like every other industry, global life sciences have been facing tremendous pressure in this down economy. As orders decline and as companies are left with less funds to manage their businesses, they’re looking for innovative approaches such as SaaS to remain profitable. Veeva CRM says its new contract is a strong indication of this disconcerting, emerging industry trend.
The company, formerly known as Verticals onDemand, changed its name to Veeva Systems about one week ago. Veeva, a variant of the Latin word 'vivo' which means “to live,” is meant to signify the company’s commitment to the life sciences industry, and to fulfilling its mission of delivering all of the benefits of SaaS to every facet of global life sciences.

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Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Michael Dinan

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