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HotWax Media Launches New E-Commerce Demo Store in Support for Open Source Apache OFBiz


April 27, 2009

HotWax Media Launches New E-Commerce Demo Store in Support for Open Source Apache OFBiz

By Jayashree Adkoli
TMCnet Contributor


HotWax Media, a Utah-based provider of Web-based enterprise resource planning (ERP) and business automation consulting services, recently announced the release of a new e-commerce store, which is a demo site created in support of the new release branch of Apache Open For Business (OFBiz).

According to HotWax Media, the new e-commerce store demonstrates the out-of-the-box (OOTB) functionality that is built into the Apache Open For Business (OFBiz) enterprise e-commerce software suite.
The Apache Open For Business (OFBiz) is an open source software specially designed for e-commerce and enterprise resource planning (ERP). Licensed under the Apache 2.0 open source license, the OFBiz facilitates meritocratic collaboration while enabling proprietary derivative applications as well. This community driven software is based on the Java platform and its community member can leverage internal resources and/or any of the dozens of organizations that provide OFBiz implementation and support services.
Available for free download, the OFBiz is easy to install and customized, according to the company.
There is also a rich ecosystem of third party companies that are specialized in offering implementation services as well as support to OFBiz. Since, the software is open source and serviced by multiple vendors, there is no vendor lock-in and also its feature-sets are highly customizable, says company.
According to Mike Bates, HotWax Media's CEO, the demo site features a very smooth display of OFBiz. The site also provides user poll, newsletter signup, and many of the other enterprise e-commerce features available out-of-the-box, for free.
"There is now a clear demonstration of what small- and medium-sized e-commerce companies can achieve at a very reasonable total project cost by leveraging the huge head start they get when choosing OFBiz," Bates said. "Just as we have seen the Internet force more competitive pricing in other business sectors, we are now seeing open source software, including OFBiz, trim the inefficiencies out of the e-commerce software industry and put that savings back into the buyer's bottom line."
HotWax Media claims that each year the company contributes over 15,000 hours to the non-profit, open source OFBiz project. It also employs numerous project committers and PMC members. Being a top-level project at the Apache Software Foundation, the OFBiz open source software is not controlled by any single commercial entity.
As an expertise in OFBiz, the HotWax Media offers its web-based enterprise resource planning (ERP) and business automation consulting services to warehouse, manufacturing, and financial management.

Jayashree Adkoli is a contributing editor for TMCnet. To read more of Jayashree's articles, please visit her columnist page.

Edited by Tim Gray

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