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Adobe Systems Named Business Video Expo Sponsor, Keynote Speaker Added

Business Video Featured Article

January 20, 2011

Adobe Systems Named Business Video Expo Sponsor, Keynote Speaker Added

TMCnet News

TMC and Interactive Media Strategies (News - Alert) have revealed that Adobe Systems, Inc., has become the latest sponsor of the Business Video Expo, taking place Feb. 2 to 4, at the Miami Beach Convention Center. TMC (News - Alert) also announced that Pritham Shetty, vice president of Product Management and Engineering for Rich Media Solutions at Adobe, has been added to the list of keynote presenters at ITEXPO.  


The Business Video Conference & Expo assembles some of the industry’s foremost thought leaders and technology innovators who are pioneering the use of video in corporate settings. The conference content discusses the strategies and applications for incorporating video within the corporate communications mix. 

“Adobe’s participation in the inaugural Business Video event at ITEXPO adds considerable value to the program, and we’re looking forward to learning more about the direction of Adobe’s rich media solutions from Pritham Shetty’s keynote address,” said Rich Tehrani (News - Alert), CEO of TMC.

Pritham Shetty is scheduled to address the entire ITEXPO audience on Wednesday, Feb. 2, at 4:30.    Shetty works closely with customers to help define Adobe’s product strategy and roadmap. He also manages the Flash engineering team to develop next-generation technology around the distribution and protection of audio and video based on the Adobe Flash Platform to multiple devices. Shetty joined Adobe in 2005 as part of the Macromedia acquisition. At Macromedia, Shetty was the architect and co-creator of video delivered to the Flash Platform, which powers the top 25 video properties in the U.S.

Prior to Macromedia, Shetty co-founded LikeMinds in 1994. The company’s flagship product was a recommendation and personalization engine that was later acquired by Macromedia. Shetty holds a bachelor’s and master’s in computer science and holds various patents around streaming technologies.

Much of the content presented at the Business Video Expo will discuss how video has matured from a corporate novelty into an essential component in the business communications mix. Additional sessions will address content strategies leveraging YouTube (News - Alert), mobile video for today’s latest hand-held devices, and strategies for using social media and search engines to promote business video. The complete conference agenda is now available on the Business Video Expo website. 

The Business Video Expo is the newest addition to the ITEXPO program. Other events taking place at ITEXPO in Miami include: 4GWE; the Smart Grid Summit; M2M Evolution; Cloud Communications; SIP Tutorial; VIPeering; Channel Vision Expo; StartupCamp; Super WiFi Summit and Digium|Asterisk (News - Alert) World. 

Registration for the Business Video Expo is open and includes the Adobe and all ITEXPO keynote presentations. Media inquiries should be directed to Todd Keefe, For Immediate Release PR. For sponsorship or exhibitor information, please contact Kevin Lake at klake@tmcnet.com or 203.852.6800 ext. 127.




Edited by Tammy Wolf









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