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PivotLink's Business Intelligence Solution Available for SalesForce CRM Application


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PivotLink's Business Intelligence Solution Available for SalesForce CRM Application

Anshu Shrivastava | November 04, 2008 - TMCnet Contributor


On-demand business intelligence (BI) company, PivotLink has announced the availability of PivotLink BI for users of the Salesforce CRM application, which is built on a cloud computing model.

This on-demand business intelligence solution has been certified for PivotLink BI unifies all data and combines it with outside data. Also, it presents the information with dashboards and customizable reports.
With PivotLink’s on-demand offering, users can unify, store and analyze their data. Company officials said that Salesforce users can break through the Salesforce reporting silos and combine information across “any time period” and across “large data sets.”
Moreover, using drag and drop interface, users of Salesforce can build or modify their reports. Officials said that users can define their own metrics, analyze trends, and share their results in dashboards or in reports.
“This is a major departure from traditional approaches to business intelligence and data warehousing,” said Narinder Singh, chief marketing officer at Appirio, in a statement.
According to Singh, currently, most of the customers are searching for on-demand business intelligence tools. These tools, he believes, take the burden off the IT. Also, the tools provide a real-time aggregation engine, allowing users to create reports and analyze company information.
PivotLink is a provider of Software-as-a-Service (SaaS (News - Alert)) BI solutions. The company’s PivotLink Solutions and the PivotLink Framework data platform enable users to make “faster” and “smarter” decisions about their business.
PivotLink is currently available for test drive and deployment on the AppExchange. is a Platform-as-a-Service (PaaS) for building and running business applications in the cloud. This Platform powers the Salesforce CRM applications, and also ISV partner applications.
Last month, the company announced that Rossignol, REI, and Distribution Market Advantage (DMA) have deployed PivotLink’s solutions and are realizing the benefits of on-demand business intelligence.
This week, (News - Alert) said that it has redefined CRM with Salesforce CRM's cloud computing approach by introducing Salesforce CRM Winter '09. This version of CRM solution is equipped with more than 50 new features.
According to the company, Salesforce CRM Winter '09 enables companies of all sizes to manage their customer interactions across sales, marketing, and customer service.
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Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Michelle Robart

By Anshu Shrivastava

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