E-Village, an online marketing software company, has announced the launch of its Clang application. Positioned as the world’s first event driven marketing Software as a Service (SaaS (News - Alert)) solution, Clang is designed to be a unique mix of CRM, Campaign Management and E-mail Marketing, all put into one application.

Clang will offer organizations the ability to present the right offer at the right time to the right customer. The solution is currently available in the UK, The Netherlands, Spain and Canada.

"The Internet era poses serious new challenges to modern marketers, and Clang is a perfect cost-effective answer to these," said Robert Rebergen, Managing Partner of E-Village, in a Thursday statement.

"Consumers are exposed to an ever-increasing number of commercial messages every day. Today's challenge is to create a personalized offer, to the right customer and most importantly, at the right time in his life."

Marketing gurus such as Alan Weber, E.J. van Bel and Ed Sander continue to highlight that in order to keep the competitive edge and increase return on investments, it is more important than ever to learn about the customer’s wants and needs, ever step of the way. It is also imperative to react accordingly at the right time.

When these activities are a priority, is becomes easy to set the right tone for business and to come up with a standout, relevant offer, regardless of whether it concerns hundreds of thousands or even millions of customers at the same time. To achieve just that, Clang pushes the envelope as a new generation event driven marketing platform.

"Clang is designed to offer marketers a state of the art, flexible and reliable, yet cost-effective environment that allows them to monitor, review and optimize marketing efforts and spending," said Rob Weerts, Managing Partner and head of the Product Development Department at E-Village, in Thursday’s statement.

"Clang empowers its users to communicate on a more personalized and interactive level with their customers then ever before, creating longer lasting relationships that increase conversions and leverage profits."

In these tougher economic times, companies are fighting for fewer consumer dollars and it is even more imperative that they get it right the first time in order to maximize revenue potential.

The Clang solution is designed to address the real-world challenges that companies are facing today. By delivering it on a SaaS platform, E-Village is ensuring that the solution can be a right-fit for any company, helping to drive adoption.

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