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CRM Launched by WorkXpress


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CRM Launched by WorkXpress

David Sims | April 29, 2009 - TMCnet Contributing Editor


WorkXpress has launched a customer relationship management application that’s free for all company customers.
Company officials call it an easy-to-use tool “for a 360 degree view of customer interactions,” offering customization of the application and its reports.  

Evidently the CRM on offer has the ability to track contacts, accounts, leads, and opportunities, schedule tasks and appointments, automate quote and sales order generation, and interact with inventory and Web catalogs. Further, company officials say, WorkXpress CRM integrates with telephony and e-mail services.

“With the WorkXpress CRM, organizations can manage prospect and customer data... our CRM can be used as is, or customized for a company’s unique needs.” says Treff LaPlante, president and chief executive officer of WorkXpress, formerly known as “Express Dynamics.”

WorkXpress officials bill their flagship product as a “functional Platform as a Service without programming,” providing non-programmers “the ability to create business applications using five building blocks in an intuitive, drag and drop, point-and-click Web-based environment, eliminating the need for coding, data modeling and database querying, while automating common systems administration tasks like maintenance or disaster recovery.”

Additionally, WorkXpress offers integrations with other applications such as Skype, FedEx, Google (News - Alert) Maps, currency conversions, Google language translation, FTP services, IMAP e-mail services, and others. The company offers a “try it free for 30 days” promotion.

Recently WorkXpress offered a deal to Coghead customers, saying “because we understand your current situation, we offer your organization the below based on number of users: Less than 10 users per month -- We will provide you complete training on our easy to use system plus three months free service (we’ll also assist in data importation to ensure a smooth transition). More than 10 users per month -- We will provide your organization a complete build (there may be a few slight differences, but we’ll make a good faith effort to deliver the same or more functionality etc.) of your current applications and system to ensure a smooth transition.”

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David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Michael Dinan

By David Sims

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