Boomi, a vendor of on-demand integration technology, has announced the availability of integration Widgets for SaaS (News - Alert)-to-SaaS and SaaS-to-On-premise integration of common business applications.

They're aimed at businesses "with application-specific integration needs," looking to deploy integration Widgets "without the burden of coding, data mapping or configuring for firewall issues." Once deployed, company officials say, Boomi Widgets update and synchronize applications every few minutes.

No, pre-built integration processes are not, in fact, a new concept in the industry, but Boomi officials say theirs can be customized by the end-user at the time of deployment -- by technophobe doofuses, no less: "Boomi Widgets allow non-technical end-users to customize and deploy these productized integrations in minutes via menu-driven wizards."

Laurie McCabe, Partner, Hurwitz and Associates, says business users with "limited or no technical skills" can connect common SaaS and on-premise applications "with just a few mouse clicks." Bob Moul, CEO of Boomi, modestly called the product "the Holy Grail of integration that people have been trying to solve for decades."

Boomi officials say that independent software vendors, system integrators and developers can also build and embed productized integration processes themselves without being dependent on an integration vendor for development and maintenance, "generating competitive advantage over applications that rely on separate, third-party integration products."

The company’s Widgets "allow us to essentially productize our intellectual property and enhance our competitive advantage," says Deborah Brook, CEO of WDCi, a systems integration consultancy based in Sydney.

Boomi officials say the company has added more than 100 customers from January to June 2009 and doubled its growth rate from 2008. The company created AtomSphere, an integration platform-as-a-service.

Last summer TMC reported that Boomi announced a partnership with CRM Manager to help integrate Salesforce.com (News - Alert) implementation projects.

 

CRM Manager sells implementation and consulting services for Salesforce.com clients. It's using Boomi On Demand for integrating Salesforce.com with other software-as-a-service and on-premise applications.

 

 

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