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Raju Shanbhag | September 08, 2009 - TMCnet Contributor

Share, an Idearc Media company, which brings local businesses to consumers, has recently started communicating with Twitter customers.

Users are now able to search through Twitter. provides is an online resource to find information and insights on businesses and retailers. Twitter is a real-time short messaging service that works over multiple networks and devices. By providing its services on Twitter, hopes to simplify its search system and allow easy access to its users.

The customers can follow sp411 and tweet search as a direct message. They will then get up to five results through direct messages. The direct messages provide the business name, address, phone number, and a link for more information that takes you to the business’ SuperPage business profile on Customers can also use features such as reviews, pictures and videos, specialties, menus and list of services, hours of operation.

“We are aggressively bringing’s local business information to where the users are,” said Peter Schwab, director of mobile at, in a release. “As social media advances consumers use a variety of platforms. So whether you are using an iPhone app, a BlackBerry (News - Alert) app, widgets, gadgets or Twitter, will be brought to you and finding local businesses will be easy and efficient.”

The sp411 Twitter Bot also provides other search capabilities: “d sp411 movies (street) (city) (state) (zip)”; local Weather: “d sp411 weather Chicago;” reverse Phone Number Lookup: “d sp411 (phone number);” and Walking or Driving Directions: “d sp411 (walking directions OR directions) from (address 1) to (address 2).”

In January 2008, Idearc Media initiated plans to expand its NICE environment with the help of NICE Systems, a global provider of advanced solutions that enables organizations to extract Insight from Interactions to drive performance. NICE SmartCenter will be used by Idearc Media to continue improving overall customer service. NICE’s Adaptive Interaction Analytics will enable Idearc Media to analyze large amounts of call data.

Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.

Edited by Patrick Barnard

By Raju Shanbhag

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