Domino’s Pizza, well known for its ‘lip-smacking’ pizzas, has decided to keep up with the times and go hi-tech. It released an app for the iPhone (News - Alert) and iPod touch that allows users to indulge in the luxury of ‘armchair pizza delivery’.
Online ordering, which is slowly pervading the purchase domain, pampers users with the slogan of ‘working less for more comfort’ and the Domino’s App that enables users to order pizzas with just a few taps of the screen is a fitting example of this concept.
The app is available for download at the iTunes app store, and allows customers to access the complete Domino’s menu. Using the search facility, users can locate the nearest Domino’s branch.
“We’re excited to unveil another convenient way customers can access the menu we’ve worked so hard to build and reinvent,” said Russell Weiner, Domino’s Pizza chief marketing officer, in a press release. “We’re confident that Domino’s is the best-tasting pizza you can order using your iPhone or iPod touch.”
Using the favorite Pizza Tracker, users get an idea as to how long it will be before their pizzas reach them. All orders can be placed at the Domino’s website.
The Domino app has apparently been a success with online ordering averaging nearly 25 percent of sales. In fact, the company goes one step further and claims that it is one of the top ten e-commerce retailers when measured by number of transactions.
Chris McGlothlin, Domino’s Pizza chief information officer was excited to offer customers the new, easy and convenient option of ordering online. He said, “We are committed to making sure we’re connecting with our customers wherever they are, and now that means providing users with the convenience of ordering using their iPhone or iPod touch.”
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Edited by Jennifer Russell